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thedailywhat:

First World Problem of the Day: A widespread shortage of popular toast spread Marmite has sent New Zealanders scurrying to find the last remaining containers in a bout of frenzy nicknamed by the press “Marmageddon.”

Sanitarium, the snack’s manufacturer, was forced to shut down Marmite production last year after its factory in Christchurch was damaged in the earthquake and deemed unsafe.

Since then, supplies have dwindled, and are expected to officially run out next week. Kiwis are reportedly panic-buying the stuff by the crate-load, and exploiters are turning to online auction sites to sell jars at prices hundreds of times the MSRP.

New Zealand prime minister John Key, concerned over the prospect of emptying out his private stash, angered some when he said the shortage may force him to turn to Vegemite, considered by many to be an “inferior” Australian alternative.

Sanitarium, meanwhile, hopes to have production up and running again by July.

[metro / photo: reuters via itv.]

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1. company-of-thorin-oakenshield reblogged this from bilbeaux
2. superhappypowergo reblogged this from thedailywhat and added:

   while ago, but so far as I know, they still don’t

3. beauxbatons reblogged this from thedailywhat and added:

   because our country...such important priorities that even our

4. myurlistoolong reblogged this from firstworldprob
5. thesmallandmeek reblogged this from thedailywhat
6. johnnarock reblogged this from thedailywhat and added:

   Marmageddon!! Maybe I will buy...store, ‘cause lord knows it isn’t being touched

7. warwithinus reblogged this from boomvagynamite
8. johnnarock likes this
9. plushwizards reblogged this from thedailywhat
10. kickingupmischief reblogged this from thedailywhat
11. simpleandeffective reblogged this from musicismyaeroplane
12. simpleandeffective likes this
13. uselessspassion reblogged this from kiwilassie
14. krinajean likes this
15. musicismyaeroplane reblogged this from ihaveamethlab and added:

    So contemplating making a marmageddon blog..

16. paedia likes this
17. lostmuskrat reblogged this from thedailywhat
18. truthnbeautybombs reblogged this from jurassic--fork
19. t3rrible-fate reblogged this from bilbeaux
20. bilbeaux reblogged this from thedailywhat and added:

    ugh new zealanders...their… marmite come

21. angeldoves likes this
22. whojunkie reblogged this from f--uckkk
23. abysswalkercrocker reblogged this from metalliccolouredphallus and added:

    I WOULD LIKE TO TAKE THIS MOMENT TO REMIND THE WORLD THAT MARMITE AND VEGEMITE ARE VERY, VERY DIFFERENT!

24. abysswalkercrocker likes this
25. lily-be likes this
26. metalliccolouredphallus reblogged this from tannanana and added:

    You guys can have the one half-filled container of Marmite my mom keeps in her cupboard. It’s fucking disgusting please...

27. keishaaudrey reblogged this from thedailywhat
28. oliveramy reblogged this from thedailywhat
29. sleeping-patterns reblogged this from lifesucksthenyouregenerate
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33. astheshadowslovethecastle likes this
34. sassattack reblogged this from childhoodgames and added:

    People keep coming into work looking worried and asking if we have marmite. I kind of have to laugh at them when I tell...

35. endlessfog reblogged this from lethifolds and added:

    I hate them both, but marmageddon is a cool word

36. magicalsplash reblogged this from so-basically-we-just
37. so-basically-we-just reblogged this from la-cachette
38. la-cachette reblogged this from marycrawleyed and added:

    Damn straight. Without marmite, I don’t get Vitamin B, then I get attacked by sandflies….

39. dorti002 likes this
40. indianapopovich reblogged this from thedailywhat and added:

    GOOD.

41. indianapopovich likes this
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45. marycrawleyed reblogged this from departuregate
46. the-fastlane reblogged this from thedailywhat
47. under-a-different-sky likes this
48. f--uckkk reblogged this from sunsets-andsilhouettes and added:

    NUUUUUUUUUUUUUUUUUUUUUU

49. katatonic35 reblogged this from polygl0t
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